Listing key words
Today I rejected a boat load of links without even looking at the site. The reason? The submitters had a list of keywords in the title or description.
The reason this is a no, no is that it looks trashy. You may have a site that covers a lot of different products or services and you may feel that to properly describe the site you need to list them all in your description, however, doing so does not help your site for SEO purposes. The description of a link is simply text on the page and will, along with the other links in that category, help aggregate a certain theme or relevance for the page. But, this will only be helpful when much of the page has similar themes, keywords, etc. One description listing everything you sell is just nonsense and serves you no purpose. What’s worse is it looks really trashy and degrades the site and your link.
To be effective with your description you should include the keyword phrase that is your title, in the description in a natural language sort of way… not a list! This particular phrase will generate “SEO Credit” being on the page in a natural way. For true optimizing, focusing links on one primary phrase is far more effective than jamming a bunch of key terms together. This is what I have found to be true in my experience an is documented throughout the Internet by other pros. Good optimization considers both search engines and human interaction for ethical, long term success.
Later…
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