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I have a fairly good perspective on this subject since I am both an SEO service provider and a directory manager. It is well established that directory listings are a good and effective way of increasing your web presence. Both free and some paid directories can really make a big difference in your web visibility and SEO goals. However, what this really means is there is a right way of doing directory submissions and a lot of wrong ways.

If you have been doing SEO or working with web directory submissions for some time you would think that Google and the other Major search engines would just completely discount any web directory as nothing but junk links. There was a time when there were a few dozen web directories that were authoritative and trusted by the big SEs. Then there were more directories, not necessarily trusted, and then more, and more. Now there are even MORE!. Thousands, maybe tens of thousands. Many, if not most of which are spammy nonsense. Therefore, logic would tell you that these can’t all be good. The truth is –  MOST of these tens of thousands of directories are totally useless.

So why bother?

I thought about that too. I actually lost confidence that my directory submission plans weren’t just a waste of time and served any effective purpose. Upon further review, I was wrong. The same truth applies that was so from the beginning, namely; there are a few directories that are authoritative, respected and effective for SEO purposes. There are actually many more than there were 7 or 8 years ago. Its just they get lost in the crowd of crap directories that plague the Internet.

The key is to identify the very best, the second best, and work your way down until you have your own list of high to medium quality directories that meet the standards that a search engine like Google may consider. It may take a long time of researching and testing, but over time your list will become golden and be worth the effort.

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